Web Content Writer - Chester
This document provides a framework outlining the key experiences and functional skills that will be expected of a Web Content Writer
This role is needed as we have more properties that have just been added.
The role of a web content writer involves creating optimised descriptions for property listings upon our websites and 3rd party websites. The candidate will be required to create unique engaging copy that is both optimised for search engines and informative to our customers. It is essential that the candidate has a natural flair with written content that will ultimately inspire website visitors to make a purchase.
The role involves using a variety of techniques to discover and analyse potential keywords that written website content can be optimised with, to ensure our property listings achieve the best possible rankings in organic search results, whilst meeting our customers’ expectations. Furthermore, the role will involve an analytical approach to ensure written property content is also measured against conversion rates to drive efficiency at the point of sale.
The role would be ideal for candidates taking their first steps in an exciting career within digital marketing. However, the Web Content Writer must have credible knowledge of MS Office packages, experience using content management systems and a solid understanding of SEO best practices.