Experiential Marketing Manager

  • by Amdas
  • Location West London, UK
  • Salary £35,000 - £40,000 / year
  • 137 days ago
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Job Description:

Our client is a luxury global retailer

Job purpose

To deliver excellent brand campaigns across all required online and in-store touchpoints - driving increased media and sales income for the business and enhancing the customer experience instore.

Principal accountabilities

  • To manage the planning and production of all the brand events from booking and negotiating to delivery in store with associated online and PR support, ensuring all key stakeholders are engaged and satisfied at all points in the process
  • To manage the global staffing agencies and budget, to include targets, personnel selection, rostering, destination strategy and liaison with key stakeholders - manpower planning, marketing managers, store teams
  • To manage all data relating to products and destination targeting and ensure accurate stock levels and media planning by location
  • To manage the global retail / ops / store community with regular site visits / reports, wash ups and feedback
  • To manage and coordinate the global events programme to support the annual plan in association with the Marketing and relevant in store teams
  • To manage the Opex budget for the department - relevant Purchase Orders to be raised as appropriate for each cost centre and monthly reconciliations to be made and reported Vs agreed budget
  • To identify innovative additional revenue opportunities where possible

Qualifications, skills and experience

  • Excellent project management skills
  • Experience in effective management and optimisation of external agencies
  • Staffing planning, development and monitoring experience
  • Experience of audio and video production (creative and process)
  • Events management experience - both project management and budget responsibility
  • Financial / commercial - processing, analysing and interpreting data to identify trends, insights and meanings
  • Retail Marketing and Advertising experience
  • Keynote and MS Office (NB Mac skills required)
  • Accountancy / financial systems, e.g. Cognos
  • Team player, skilled at stakeholder management and engagement
  • Knowledge of media markets, terminologies and buying mechanisms
  • Not the right role for you? If you know someone who is, why not share this opportunity?
  • Job Type Permanent, Full Time
  • Additional Salary Info 20% bonus
  • Work Authorisation No
  • Industry Sector Marketing, Advertising, PR
  • Years Experience 2+ years
  • Career Level Experienced (Non-Manager)