Ashberry Recruitment have an exciting opportunity to work for one of their well respected clients based in Skipton, North Yorkshire.
You will develop and deliver marketing and PR activity and campaigns in line with their Marketing Strategy and current business needs.
You will be a self motivated, well organised, creative person. The post requires someone with initiative, exceptional attention to detail and an enthusiastic attitude.
You will have appropriate experience within the marketing industry and strong IT skills.
Key Tasks and Duties
Marketing campaigns and database management
Work closely with our senior managers to identify new target markets, contribute ideas for new campaigns and assess the results of all marketing campaigns and activity. Prepare marketing packs for mail outs and events. Carry out direct mail initiatives as required. Prepare marketing statistics and reports to inform the Business.
Contribute to and implement the Company’s PR strategy to enhance public awareness of the business; to include placement of advertisements, negotiating contracts with media and working on advertising campaigns. Research suitable media outlets, editors and journalists as required (e.g. printed and online press, social media, trade press, etc) Liaise with and develop good relationships with the press. Prepare and collate case studies. Prepare draft press releases as required. Monitor and record printed and online press coverage.
Website and Internet Marketing
Write articles for the website news page. Upload articles to website using the Content Management System, add the necessary links. Monitor website analytics and report back as required. Draft copy and content for the website, liaise with and web hosting companies to ensure changes are made in an accurate and timely manner. Provide assistance in developing internet presence, improving search rankings, developing a social media strategy and improving visibility over time. Liaise with the senior managers to keep the site content fresh and updated in coordination with the Marketing Strategy.
Literature and stationery
Liaise with the Office Manager, to order stock and manage any amendments. Check deliveries for accuracy and quality of goods, co-ordinate the distribution of materials between offices. Draft copy and design ideas for new literature in conjunction with the Office Manager and liaise with all members of the team as required. Collate and select suitable imagery for marketing activity and collateral. Collate the photographer’s brief for shoots. Prepare literature packs as required, primarily for new enquiries and distribution at events. Work with the team to agree content and layout of the newsletter, before distributing to agreed circulation list.
Assist in event planning. Draft invitation copy and liaise with the graphic designer to ensure quality work delivered on time and to budget. Distribute invitations, monitor responses, and manage follow ups. Prepare supporting materials (literature packs, promotional merchandise). Assist with event set up and clear down. Carry out follow up activity, measure and report outcomes
The position is part time 16 to 24 hours a week based in Skipton