CRM Marketing Executive

  • by Work Advisor
  • Location Kingston upon Thames, Surrey, UK
  • Salary not disclosed
  • 72 days ago
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Job Description:

Our client allows customers to tailor make the perfect holiday. Our customers can choose their ideal hotel, flights, transfers, plus any other travel arrangements they may need, and create something truly special. Something just right.

As one of the most well-established online travel agents in Europe, with over two million holidaymakers booking annually with us, we take pride in helping our customers book their holidays. It’s what we’ve been doing for over 13 years.

We are now recruiting for a CRM Marketing Executive, based in Kingston upon Thames.  You will support the CRM function of the business to ensure that all partnership communications are on brand and optimised for engaging and retaining customers and driving revenue through repeat bookings. 

Job Accountabilities:

  • Work closely with the Partnership manager to deliver timely, accurate and appealing partnership marketing campaigns.
  • Able to understand, query and following partnership briefs in order to deliver high quality partnership emails and banners
  • Create a range of website banners supporting partnership marketing activity
  • Using the CMS system to create and update partnership marketing landing pages
  • Build high quality and visually appealing emails using the ESP (preferably Salesforce)
  • Execute targeted email campaigns for better results
  • Reporting and analysis of campaigns to asses efficacy 

Qualifications, Skills & Experience:

  • Strong creative skills, keen eye for design and love for innovating email templates
  • Strong CSS, HTML and Java script skills
  • Proficient in Photoshop and HTML editing tools (i.e. Dreamweaver)
  • A high level of attention to detail and ability to proof read
  • Experience of creating website pages and microsites using CMS system
  • Adherence to brand guidelines and email best practices to create impactful designs, emails and banners
  • Understanding of rules and governance around lifecycle communications
  • Understanding of customer journeys and retention, acquisition and engagement
  • Keen interest and experience in data manipulation, segmentation and personalisation
  • Demonstrable experience of testing and reporting for continuous improvement
  • Proficient in the use of Microsoft PowerPoint, Excel, and Word.
  • Ability to deliver work at a high quality standard in a fast paced environment and meet tight deadlines
  • Understanding of protecting data integrity and customer information
  • Past experience of using Salesforce as an ESP would be an advantage.
  • Any experience of using Faststats, PeopleStage and Google Analytics would be an added advantage.
  • Good team player with proactive and collaborative working style
  • Job Type Permanent, Full Time
  • Additional Salary Info + Benefits
  • Work Authorisation United Kingdom
  • Industry Sector Travel, Leisure, Tourism
  • Years Experience 1+ years
  • Career Level Experienced (Non-Manager)
  • Educational level Vocational