Job Title: Head Of Marketing & Sales
Salary: £50,000-£60,000 per annum
Location: Knowsley, Merseyside (40 hours per week)

We are currently recruiting for a Head of Marketing & Sales who will be responsible for creating, developing, and implementing a marketing and sales strategy for the Site designed to achieve the targeted number of visitors and income levels. The postholder will also be responsible for dealing with branding, membership, and research amongst other things.

Marketing responsibilities Will Include:

• Leading a team consisting of a Marketing Manager, a Digital Marketing Executive and a Graphic Designer and work closely with a Marketing Manager in another location.
• Working closely with the GM and CEO to create, develop and implement a marketing strategy and drives visitor numbers.
• Working with the marketing team and external agencies to translate the strategy into marketing plans and campaigns increasing all year-round visitor numbers at the right price points.
• Working with the marketing team and external agencies across all channels, both above the line and below the line, ensuring the right communications mix to achieve optimum ROI.
• Develop and grow new audiences and groups.
• Evaluate and monitor all marketing campaigns and sales strategies.
• Oversee a regular competitor analysis and market trend research programme.
• Take overall responsibility for the development, maintenance, quality and accuracy of the site digital channels and 3rd party website listings.
• Development and management of the CRM strategy, including segmentation, adherence to GDPR guidelines and plans to grow the database.

Sales Responsibilities will include:

• You will work closely with the GM and CEO to create, develop and implement sales strategy focussing on opportunities to grow membership, maximising secondary spend and growing income from added – value experiences.
• Develop a flexible and dynamic pricing strategy that maximises revenue whilst maintaining a good value for money proposition.
• Work with other senior managers to explore and maximise any sales opportunities and drive revenue growth.
• Work with other business to explore opportunities for increased sales, partnerships and sponsoring.
• Work with the GM and marketing Manager to share best practices and explore opportunities for working together.  

Brand responsibilities will include:

• Develop the Safari Park Brand ensuring it aligns with the vision and brand proposition.
• Ensure that the brand guidelines are adhered to by colleagues and external partners and agencies.
• Lead on creation and maintenance of an employee brand.
• Development and delivery of a proactive PR programme that is focussed on enhancing the reputation and brand awareness and growing new audiences.
• Lead on all aspects of crisis and issue management communications ensuring that the safari brand and reputation is protected at all times.

Management responsibilities will include:

• Lead and develop the marketing & sales team at the site and ensure the right resources are in place to meet the strategic objectives.
• Develop & Manage relationships with external marketing agencies ensuring best value.

Requirements:

• Has been accountable for delivering the desired sales & marketing related outcomes of an organisation.
• Experience of developing integrated marketing and sales strategies that drive revenue.
• Experience of planning media strategies that include a range of ATL media channels e.g. TV, Radio & OOH.
• Extensive experience in a senior management role and ability to lead teams.
• A credible ambassador who can work across a whole range of internal and external stakeholders.
• A strong communicator with excellent written, verbal and presentation skills.
• Experience / understanding of developing CRM and cross sales strategies.
• Experience of developing research programmes that provide meaningful insights.
• Experience of developing and managing marketing budgets.
• A strong pro – active team player who is able o manage, drive and develop a highly motivated and effective team.

Benefits:

• 33 days annual leave, inclusive of bank holidays (increasing with service).
• Access to a generous pension scheme.
• Discounts on a range of products and services and complimentary tickets to the site.
• Summer BBQs and Christmas Events.
• Health shield Healthcare including health cash plan to cover costs such as dental and optical.
• Employee assistance programme, a 24/7 counselling and support helpline to discuss any worries or issues anonymously.
• PERKS online discount scheme and Thrive wellbeing app.
• Cycle to work Scheme.
• Free uniform and free car parking.
• Celebration of service awards.

This vacancy is being handled by Aspire Recruitment. Please be aware we receive a high volume of applications and regularly receive applications from candidates who exceed the job credentials. We will only contact you within the next 14 days if you are selected for interview. Should you apply for this role, we will process your data as detailed in our Privacy Policy and by applying for this opportunity I agree that Aspire Recruitment will keep me informed about potential employment opportunities regularly and that I can choose to opt out of receiving information at any time.