Marketing ManagerLocation: Welwyn Garden City (Hybrid – 3 days in the office, 2 from home)
Contract: Full-time, permanent Are you a marketer who enjoys balancing brand, digital and on-the-ground activity across lots of different locations?I’m working with a growing UK consumer brand with sites across the country. They’re investing in marketing and now need a Marketing Manager who can take the lead on campaigns, social media and digital presence to help local teams attract and convert more customers. This is a great fit for someone who enjoys being hands-on – planning, creating and delivering activity – while also working closely with stakeholders across the business.

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The role – what you’ll be responsible forYou’ll be at the centre of how the brand shows up to customers – online, offline and locally in each area.Campaigns & growth activity

• Plan and deliver multi-channel campaigns (digital and offline) that generate enquiries and support customer sign-ups.
• Build and maintain a campaign plan across the year, making sure key periods and commercial priorities are covered.
• Support the opening and promotion of new sites/locations, ensuring they’re visible and supported from a marketing perspective.
• Work with external partners or agencies on creative, media or specialist elements where needed.
• Keep an eye on how other multi-site and consumer brands are marketing themselves, using this insight to refine your own approach.

Social media & content

• Take ownership of the social media plan, including content ideas, scheduling and ongoing optimisation.
• Review current tools and processes for managing social, suggesting improvements or new solutions where they’d add value.
• Encourage and support site-level social activity, giving local teams guidance and assets so they can post confidently and consistently.
• Produce engaging content across channels – from social posts and email copy to simple video clips and visual assets.
• Work with a Designer to create easy-to-use templates and campaign assets (e.g. in Canva or similar).
• Use AI tools to speed up content ideas and drafting, while maintaining a human, on-brand tone.

Website & digital presence

• Play a key part in website projects – whether that’s rolling out new sites, refreshing pages or improving user journeys.
• Partner with digital colleagues on topics like traffic generation, landing page performance and conversion optimisation.
• Make sure campaigns, promotions and local initiatives are clearly reflected on the website and kept up to date.

Local marketing support

• Collaborate with regional and site-level teams to create local marketing initiatives that drive enquiries and visits.
• Help improve visibility on listing and review platforms, ensuring profiles are complete, accurate and optimised.
• Visit locations occasionally to build relationships, understand local needs and capture authentic stories, photos and testimonials.

Data, insight & collaboration

• Monitor campaign and channel performance, turning data into clear recommendations for what to do more of – and what to change.
• Produce straightforward post-campaign reviews to share learnings with the wider team.
• Compare activity and results across different locations to spot patterns and opportunities.
• Work closely with senior marketing stakeholders and colleagues in digital, design and field-based roles to ensure everything is joined up.
• Provide input and support on employer brand/recruitment campaigns where needed.

About youYou’re a practical, confident marketer who’s comfortable owning projects from idea through to delivery.

• Experience working in a multi-site or branch-based environment – for example retail, hospitality, leisure, education, health & wellbeing, care or similar.
• Strong social media experience – building content plans, managing channels and helping others to use social effectively.
• Hands-on involvement in website projects (rollouts, redesigns or significant updates), working alongside digital teams or agencies.
• Confidence creating content for a range of channels – including short-form video – and using tools such as Canva.
• A good level of data literacy – you’re used to looking at performance reports and making decisions based on what you see.
• Great stakeholder skills – you’re able to guide and influence people who aren’t marketers, and build trust quickly across multiple locations.
• A proactive, organised approach – comfortable balancing several projects and deadlines in a fast-moving environment.

Bonus points if you also have:

• A marketing qualification (e.g. CIM or similar).
• Experience working with community-focused or people-focused brands.
• Previous use of AI tools for content, testing and idea generation.

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What’s on offer

• Hybrid working – 3 days a week in the Welwyn Garden City office, 2 days from home.
• The chance to shape marketing for a growing, nationwide, multi-site brand.
• A supportive, collaborative environment where marketing is seen as a key driver of growth and where you can make a visible impact.

If you’re a Marketing Manager (or a strong Senior Executive ready to step up) who enjoys mixing brand-building, campaigns, digital and local activation – and you like the variety that comes with multi-site marketing – I’d love to hear from you.  This vacancy is being advertised by SRM Recruitment - Welwyn Garden City office.
If you are interested in this role or looking for similar positions, please contact our Senior Consultant Lizzie Burgess directly for a confidential discussion.
Our Welwyn Garden City team specialise in permanent, temporary & contract recruitment in Accountancy & Finance, Human Resources, Marketing & Creative, Office Support and Procurement & Supply Chain.