SRM Recruitment are working with a fast‑growing, data‑led organisation seeking a proactive and detail‑driven CRM Executive to support their expanding Marketing function.

This role is ideal for someone who thrives in a fast‑paced commercial environment, enjoys working with customer data, and is passionate about delivering high‑performing email and CRM communications.

You’ll play a key role in developing, delivering, and optimising customer marketing activity, ensuring communications are engaging, accurate, and data‑driven. This is a great opportunity for someone looking to grow and progress within a high‑achieving CRM team.

• Build and deploy engaging email campaigns using the CDP
• Manage audience selection, testing, tracking/tagging, and deployment
• Ensure all emails align with brand standards and the marketing calendar
• Oversee the approval process, ensuring all content, links, and codes are fully tested
• Support tactical and local campaigns, providing optimisation recommendations

• Contribute to data‑driven customer acquisition and retention strategies
• Support the development and optimisation of automated customer journeys
• Use personalisation, automation, and AI tools to improve engagement and performance
• Identify opportunities to launch or enhance automated CRM programmes

• Support daily use of the Customer Data Platform
• Maintain data quality and assist with customer segmentation
• Help enhance data feeds and support database growth initiatives

• Assist with weekly and monthly CRM performance reporting
• Provide insights and recommendations to improve email and CRM results
• Support KPI reporting for internal stakeholders

• Work closely with Marketing, IT, Customer Service, and external agencies
• Ensure all CRM activity aligns with brand guidelines and wider marketing plans

This vacancy is being advertised by SRM Recruitment, Welwyn Garden City.

If you’d like a confidential conversation about this position — or your next career move in Marketing, HR, Office Support or related disciplines — please contact Senior Consultant Lizzie Burgess.

Our Welwyn Garden City team recruits permanent, temporary, and contract professionals across:
• Accountancy & Finance • Human Resources • Marketing & Creative • Office Support • Procurement & Supply Chain