About you

As rapidly growing businesses our client is always on the lookout for creative, enthusiastic and energetic individuals with a good eye for detail and confidence in their own ability to join us on our journey.

The successful applicant will be someone with a proven track record in managing successful marketing campaigns in a B2B environment. You must be someone who is a team player to fit within a well established team, in this multitasking role whilst being able to work to a high-level of accuracy.

The role includes:

• Implementing effective communications plans to raise awareness of the brands in our target markets and generate leads for the Business Development team via means such as:
  • Implementing and managing best practice for SEO including a link building and content creation
  • Managing PPC campaigns through an external agency
  • Improving user experience on company websites to increase conversion rate
  • Monitoring performance using Google Analytics and reporting monthly
  • PR
  • Organising our participation at trade events
• Managing, updating and evaluating the company websites using WordPress. Including SEO management and creating engaging, fresh and on-brand blog posts, case studies, videos and other website copy
• Creation of e-newsletters and promotional e-mailers in MailChimp
• Copy writing for a range of marketing collateral including brochures, datasheets, sales presentations and overseeing their graphic design and printing
• Planning and implementing social media campaigns on Twitter, Facebook, Instagram and Linkedin
• Having a key role in the new product development process from conception to launch and beyond
• Market research into new products, new markets, competitors etc.
• Internal marketing including a creating a monthly email newsletter
• Regular reporting to the Board
• Ensuring that all communications are on-brand
• Occasional travel to trade shows

Skills and qualifications needed

• Degree in Marketing or related discipline. A digital marketing qualification would be a bonus
• Experience implementing marketing and communications strategies
• Experience writing creative and engaging content for marketing literature
• Digital marketing experience including SEO, social media and Google Analytics
• Proficiency in Microsoft Office, WordPress and MailChimp
• Excellent interpersonal skills with the ability to communicate with a wide range of stakeholders both internal and external
• Self-motivated, focused on results and outcome driven
• Excellent planning and organisational skills